Viscose blend. Hand wash cold. Open shoulders. Neckline keyhole. CALR-WS28. 1047 2167. Calvin Rucker is the eponymous new label based out of Downtown Los Angeles, from the collaborative efforts of Caroline Calvin, former SVP of Global Design at Levi's Strauss & Co. and Joie Rucker, founder of Joie, respectively. Dubbed the Casual Couture for the Creative Class, the collection offers an emergence of two seemingly separate segments in the market - couture and casual. Styles include casual tees, premium denim and Parisian-inspired blouses designed for the modern and independent woman.